Demand generation for teams that sell
We make them agree, then grow the one that pays the bills. Hutch pairs senior operators with our own AI systems to rebuild your ad campaigns around revenue, connect every click to your CRM, and scale the channels that actually close.
For B2B and high-consideration companies with a sales team, a CRM, and $10K+ a month in paid media.
Brands our team has helped grow
Includes companies served by Hutch's team at prior agencies Magnifi Online and Jump 450.
The problem
Platform conversions keep climbing while the pipeline stays flat, and nobody can say which number is true.
Google and Meta are doing exactly what they were told: finding cheap form fills. Nobody told them what a customer looks like.
Slow follow-up, unclear routing and missing lifecycle stages leak pipeline you already paid for.
Reports full of clicks and impressions, a rotating cast of account managers, and no answer to "what's driving revenue?"
The Hutch formula
Great people with weak systems burn out. Great tools with no judgment make bad decisions faster. Results come from getting all three right at once, and that's the whole job.
People
Strategists who have run demand generation for 400+ companies set your strategy and stay on your account. The people who pitch you do the work.
+ Technology
Our own AI agents check every account's pacing and performance every morning, flag what changed, and draft the analysis, so senior time goes to decisions.
+ Process
Google Ads first, then tracking, then the handoff to sales, then new channels. The same sequence almost every time because it works, measured in pipeline.
= Outsized Performance
Lower cost per opportunity, revenue you can trace to its source, and a marketing engine that gets measurably smarter every month.
01
High-intent search structured around the buyers who actually close, with spend shifted away from what only looks good in the platform.
02
We connect your CRM to the ad platforms so qualified leads, opportunities and closed deals flow back as conversions. The algorithms learn what a customer is worth.
03
Lifecycle stages, routing, speed to lead and lead-quality feedback, so the pipeline marketing creates actually reaches a rep and gets worked.
04
Microsoft, Meta and LinkedIn, plus SEO and landing pages through partners we manage. A channel gets budget when the data says it will pay back.
Google Ads
Microsoft Advertising
Meta
LinkedIn
Google Analytics
Google Tag Manager
HubSpot
Salesforce
ClaudeAI at Hutch
AI agents already do the daily monitoring, reporting and first-draft analysis across our accounts. The same know-how goes into the tools we build for your revenue team, on top of your own CRM and ad data.
Inside your account
Every account, checked every morning. Agents review spend pacing and performance daily and flag anomalies within hours, not at the monthly review.
Reporting that explains itself. What changed, why, and what it means for pipeline, drafted by AI and verified by the strategist who owns your account.
Faster, broader testing. More ad copy, keyword and audience variations, each reviewed by a senior marketer before it goes live.
For your revenue team
Live revenue dashboards. Ad spend reconciled with pipeline and closed revenue, always up-to-date.
CRM-to-ad-platform automations. Audiences, exclusions and offline conversions that stay in sync with your CRM, no manual uploads.
Lead scoring and routing agents. Every inbound lead read, scored and sent to the right rep in minutes.
Your own analyst agent. Ask "what's driving pipeline this month?" and get an answer from your own data, in plain English.
AI does the legwork. Senior people make the calls. Everything answers to the same scoreboard: pipeline, revenue and profit.
Results
400+
clients served by our team since 2006
24 years
building demand generation programs
Payroll software
+26%
year-over-year qualified opportunities
"Hutch showed us how to fill our sales team's calendars with qualified leads who were primed and ready to convert."
Corporate proptech
2.8×
pipeline growth
"We wanted to grow faster but didn't know which channels were most efficient or scalable. Hutch fixed that."
Private dining and events
3×
monthly lead volume within six months
"Our past agencies constantly cycled through junior-level team members, and we never got clarity on what was actually driving performance, until we found Hutch."
"When I joined Wagepoint, we were not meeting CPL or CAC targets, yet the existing agency kept spending with little optimization. Once Hutch took over, costs came down, CPL and CAC hit our targets and they were able to 2x our qualified lead volume."
Who we help
We do our best work for high-ticket, high-consideration offers sold by a sales team, in industries like these:
About Hutch
Hutch is led by Kris Hutchinson, who has been building demand generation programs since 2002. He founded Magnifi Online in 2006 and sold it to New Engen in 2018, then served as Managing Director at Jump 450, later acquired by Omnicom.
Hutch exists to close the gap between marketing and measurable sales results. The people who pitch you are the people who do the work, and every recommendation is tied to what it does for revenue and profit.
It's where buyers with intent show up, and it's usually where the gap between platform conversions and real pipeline costs the most. Fixing it first creates the measurement foundation and the budget efficiency that every other channel builds on.
Access to your ad accounts and CRM, a sales leader who can tell us what a good lead looks like, and an honest view of your pipeline and revenue targets.
HubSpot and Salesforce most often, and most modern CRMs. If it holds your pipeline data, we can usually connect it to your ad platforms.
Our clients typically invest $10K or more a month in paid media, or plan to. Below that, there usually isn't enough data for the platforms to optimize to revenue.
Early traction typically shows within 2 to 4 weeks. For longer sales cycles, the impact on pipeline and revenue becomes clear within 60 to 90 days.
No. AI handles monitoring, analysis and first drafts. Every strategy decision, budget change and piece of creative is made or approved by a senior member of our team.
Yes. Once your tracking and CRM data are solid, we build tools like lead routing agents and analyst agents on top of your own data. Clean data comes first: AI built on bad data just makes bad decisions faster.
Yes, through specialist partner firms that we manage end to end. You get one point of contact and one invoice.
Revenue gap review
Tell us a little about your setup. If it looks like a fit, you'll pick a time on Kris's calendar right after you submit. On the call we'll compare what your ad platforms report against what your CRM shows and tell you where the gap is.
No pitch deck. If we're not the right partner, we'll say so.